Insights

Notes from the workbench.

Practical thinking about ChatGPT apps, MCP, conversational interfaces and building AI products people can rely on.

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CONVERSATIONINTERFACEACTION
02Technology

MCP explained for product and business teams

What the protocol changes when ChatGPT needs to use real tools and company data.

03Strategy

Is your workflow ready to become a ChatGPT app?

A framework for spotting valuable use cases before investing in implementation.

04Behind the scenes

Building Decision Matrix from logic to interface

How a decision method became an interactive product that lives inside a conversation.

No content treadmill. We publish when there is something useful to say.