For internal teams
Tools for decisions, calculations, planning and access to company knowledge, used directly inside ChatGPT.
01 Custom apps inside ChatGPT
We bring your business
inside ChatGPT.
We design ChatGPT apps for internal teams and customers, connected to your data, business rules and existing systems.
From prototype to productionStrategy, design and development in one partner.
APPS SDKMCPREACTTYPESCRIPTCLOUDFLAREAI-NATIVE UX
01 — What we buildOne platform.
One platform.
Two audiences.
We bring internal workflows and customer-facing services into ChatGPT, while keeping them connected to the business behind them.
For customers
Product configurators, guided selection, simulations and structured enquiries that customers use inside ChatGPT.
02Connected to your systems
We connect approved APIs, databases, catalogues and business services with clear permissions and controlled actions.
0302 — Our labExamples of what
Examples of what
can live inside ChatGPT.
Working apps from our lab show how conversation and focused interfaces can turn complex tasks into clear workflows.
01Decisions
Decision Matrix
Compare alternatives, weigh your criteria and reach a transparent, well-reasoned choice.
Discover the app
02Finance
Budget Allocator
Allocate resources across competing priorities and see every trade-off at a glance.
Discover the app
03Business
Break-even and Profit Simulator
Calculate your break-even point and see how costs, prices and volume shape the outcome.
Discover the app
04Finance
Loan Financing
Compare loans, instalments and interest with clear simulations directly in chat.
Discover the app
05Cash flow
Cash Flow Forecaster
Forecast inflows, outflows and closing balances while spotting cash gaps before they become urgent.
Discover the app
06Performance
Budget vs Actual
Compare budget and actual results, understand variances and focus follow-up where it matters.
Discover the app03 — How we workFrom the first question
From the first question
to the first user.
A focused, transparent and collaborative process. Every stage produces something tangible to see, test and improve.
Finding the focus
Goals, users, data and constraints: together, we define what truly needs to change.
Prototyping early
We build an interactive experience to validate value before adding complexity.
Building it right
Integrations, security, observability and UI details: everything that makes a product reliable.
Launching and learning
We release, measure real usage and decide together where the product should go next.
04 — From the workbench
All insights Ideas, experiments, notes.
An app isn't just a chat.
It's an interface with intent.
Design · 8 min
Beyond the prompt: designing experiences that live inside ChatGPT
The principles we use to make ChatGPT apps simple without making them simplistic.
MCP explained for decision-makers, not just developers
When is a business process ready to become a ChatGPT app?
How we built Decision Matrix, from logic to widget
05 — FAQ
ChatGPT apps, clearly explained.
Straight answers about internal tools, customer-facing apps, integrations and where the experience lives.
What is a custom ChatGPT app?+
A custom ChatGPT app connects a focused interface and business tools to ChatGPT. It can retrieve data, run calculations and complete actions through an MCP server instead of only generating text.
Can you build apps for our customers as well as our team?+
Yes. We build both internal tools for employees and customer-facing services that people use inside ChatGPT, such as product configurators, guided selection and simulations.
Which business processes are a good fit?+
Processes with repeatable decisions, calculations, data retrieval or structured outputs are strong candidates. We validate the workflow before recommending implementation.
Can an app connect to our internal systems?+
Yes. Subject to security and access requirements, an app can connect to existing APIs, databases and services through purpose-built tools exposed by its MCP server.
Let's start with a conversationHave a process that
Have a process that
could work better?
Tell us where you lose time, clarity or opportunities. We'll reply with concrete questions and a few initial ideas.
Free introductory call, no strings attached